There can be a real estate slump when it comes to houses and real property, but there's definitely no slump in the realm of Digital Real Estate. Buying and selling web sites has turned into a huge business and there appears to be no downturn in demand. But just like physical real estate, flipping digital real estate can only just allow you to money if you can show your web site has great value to a prospective customer and also features a great location! Here are a few guidelines to finding great potential domains, adding value and developing location, location, location!
You're not going to get an undiscovered empty storefront available cheap on Rodeo Drive. By the exact same token, you will not be able to snatch up a great.com domain that's already ranking on the very first page of Google for popular searches. However in the digital real estate world, you can potentially locate a bargain empty store front in a right back alley somewhere, build it into an invaluable property and move it to Main Street!
The first issue is to find a domain that's already established or purchase a brand new domain that uses a good keyword phrase whilst the domain name. What's a "good" keyword phrase? Something which targets a relatively small niche and features a reasonable amount of pursuit of that phrase, yet has low competition to rank on the very first page of this phrase.
For example, it could be great to own the domain CorvetteRestoration.com. That would have been a great niche. There are tons of people searching for info on restoring Corvettes. That particular keyword phrase receives over 8,000 searches per month based on the Google keyword analysis tool. Could it be available? Not really a chance. You're talking #1 Rodeo Drive on the Digital Real Estate address list for the Corvette restoration niche. And everyone on the very first page of Google for Corvette Restoration are high authority fortresses that you'd be foolish to attempt to assault. Addressing the very best of page two is going to do you little good. It's page one or nothing.
But can you find a less trafficked domain that will still last well? Think about something with 50 or 100 daily searches and low competition? If you can get that property on some back alley and develop it, you could still have a very profitable website to market. Let's try something such as 'Corvette World" or "Corvette trader" as well as "Corvette frame" ;.While these phrases won't generate the hundreds of daily searches your original Rodeo Drive page would, the neighborhood is still respectable with between 75 and 112 searches daily at the time of the writing. And the very first page has domains which are far more vulnerable. Provided that your domain has some kind of these keywords in it (even with hyphens or in a different order) and it's a.com,.org or.net TLD, you have something you can work with.
Incidentally, I highly recommend using a keyword research tool to assist you find these good potential phrases. I take advantage of Market Samurai and found these three in a couple of minutes. It provides me the keyword and vital information regarding one other domains that I could be going against for that first page ranking. You can do it yourself manually with all the tools Google offers up free, however it will require much, far more time.
Once you have secured that niche domain, (your empty storefront) the next step is to create it valuable to both human readers and to locate engines. This is the procedure for slowly moving your digital real estate from the slums to a wonderful commercial district (i.e. first page for the keyword phrase). This involves two things-
- Good original relevant content
- Backlinks
You are able to use a free WordPress blog and start to fill it with good original articles concerning your niche. This can be achieved yourself or you can outsource this work to contractors on fiverr.com or oDesk.com. The backlinking comes from posting to outside forums and blogs. Again, you can outsource this part provided that you're sure your contractor is using good white-hat methods. Proceed and place in a light mix of affiliate links or build a separate storefront page. Post-Panda, you can't SEO a page that's little content and plenty of links. Google won't like that.
Add a Facebook page and a Twitter account that's integrated with the website and soon you will dsicover your authority and page ranking rise. Again you can outsource the management of these facets of the package. Because the page ranking rises you'll start to see increased organic traffic originating from those searches. Soon some affiliate money will begin to flow.
Your Digital Real Estate is now a viable business property you can offer interested buyers. You need to have a background of back links, increased authority and income. This is really a marketable commodity. A 6 month to yearlong investment can yield a purchase that should typically choose the annual income the net site would make.
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